At-home fitness, just a trend or here to stay?

The fitness economy has drastically changed in the last 10 years. Not only has fitness been digitized through the app revolution but it has also become more personal due to smart trackers and smartwatches. Features like a step counter, activity trackers, and even EKG monitoring or blood oxygen monitoring (previously only possible in a hospital) are now easily accessible to everyone and thus help us to understand our health better and live healthier lives.

The last year (2020) has turned the world upside down, with fitness being no exception. The…