Introducing Dayone — Fitness & Friends

Florian Zeise
4 min readJul 6, 2021

“Dayone is a social fitness platform that enables fitness creators (influencers, athletes, trainers, clubs) to build community around their brand, monetize their on-demand fitness content, and create a subscription business out of it.”

About a year ago I started part-time bootstrapping dayone whilst finishing university and doing internships. When covid broke out we suddenly found ourselves in a sweet spot between the two economies, most central to dayone. The creator economy and the fitness economy were directly impacted by the virus causing them to accelerate at speeds not imaginable before.

So when my last internship ended I decided to do dayone full time and am finally comfortable and super proud to announce that after three months of MVP development we are finally ready to launch our platform to the first external beta users and fitness creators.

🙌 Put your email in here and we will slowly be adding you to the platform. The first users will have open access to all workouts on the platform. 🎉

We want to enable you to do fitness with your friends and favorite creators whilst having the core goal of helping you to build healthy habits through social interactions.

The best way to do that and overcome our laziness of skipping a short 15-minute workout for example is to simply do it together with our friends.

Therefore, we built the founding infrastructure of dayone around this simple motivation.

Social — do workouts together and receive push notifications when your friends start a workout

Personal — show your friends your interests and save the workouts you like most to your profile whilst receiving statistics on your finished workouts

Playful — explore fitness creators on our platform that help you get to the next step

Whats next?

Our main focus right now is on signing up new fitness creators (influencers, athletes, trainers, clubs) onto the platform that want to build a curated fitness experience through workouts for their community. Simultaneously, we want to understand how our product is used so feedback on our beta product is very much appreciated.

If you know anyone that fits this description or want immediate access to dayone please reach out to me directly at florian@dayone.one 🎉

Future of the Dayone

Social workouts

With this feature, we want to enable you to schedule workouts that your friends or anyone else on the platform can join.

Community Channels

Community is what makes us reach our best selves. It is our friends that motivate us to keep on going or strangers whose success we are motivated by. This works for fitness too, we are simply more motivated to fitness together than when we are alone. Therefore, we are going to create a place where community can grow and like-minded individuals can experience fitness all together.

Streaks

Forming positive new habits can be incredibly hard, whilst there are a lot of apps out there that encourage you to do that, we believe that the process of adopting a new habit is much more fun when doing it together with a friend or a creator you are already inspired by. Therefore, we plan to build out this feature making forming positive new habits fun, competitive, and social.

How can you help us?

🎉 subscribe here and you will be added as a beta user. The first users will get free access to all workouts on our platform. You are very welcome to provide us with critical feedback on anything.

🙌 spread the word!

👋 we are looking to get in touch with fitness creators (influencers, trainers, athletes & clubs).

Thanks for reading and all the love and support already recieved. We can’t wait to launch properly and are already so excited for you to join. Let’s make fitness fun and interactive all together!

Please reach out to me directly for questions, remarks or criticism, of any kind at florian@dayone.one

If of interest here are my last articles giving you a short overview on topics central to dayone

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